Kayford Branding Is Official Partner Now With FIH. The International Hockey Federation (FIH) is pleased to announce that it has signed a 4-year partnership (April 2020 – December 2023) with the official leader in licensed products, Kayford Branding.
Why Kayford Branding
Kayford Branding has years of experience building the licensing business for some of the biggest brands in football, rugby, basketball, tennis and entertainment, to name a few.
They will offer officially licensed products in various categories for ice hockey fans around the world. The deal includes all FIH events during this term.
Thanks to this agreement, ice hockey fans around the world can not only look forward to buying their preferred official licensed products regularly at FIH events, but also use the e-store services that are brought to life on the digital FIH platforms in the Future.
Leon Li, CEO said: “Kayford Branding has been active in the world of sports licensing & merchandise for 7 years. We have been long-term partners of FIFA, UEFA, the Chinese Super League and various football clubs and associations in Europe and Asia. We are therefore very happy and proud to work with FIH to further expand the implementation of official licensed products for hockey lovers on a global scale. “
Thierry Weil, CEO of FIH, said: “Officially licensed products are an integral part of the fan experience and it is important to increase our presence in this area.
We are delighted to be working with such a renowned and established expert company as Kayford Branding. Together we will make sure that ice hockey fans have easy access to exciting official licensed products that they love and need! “
