With many isolated due to the global COVID-19 pandemic, FIFA has launched a new initiative to bring football home, namely the release of a video game archive across multiple content channels until regular football activities around the world are restored are.
The # WorldCupAtHome campaign will be the first full replay of more than 30 unforgettable matches of the FIFA World Cup ™ and the FIFA Women’s World Cup ™ to be published on FIFA.com, the FIFA YouTube channel and on Weibo in China from Saturday 21 March 2020. The replay offers an immersive experience with extensive social media engagement, giving fans around the world the opportunity to choose their favorite games to be aired again until further notice.
Miss football? We’re here to help 🤗
— FIFA World Cup (@FIFAWorldCup) March 19, 2020
Introducing #WorldCupAtHome 🏆
For the next 6⃣ weeks, we’ll bring you some iconic @FIFAWorldCup and @FIFAWWC games 🎉
YOU decide which ones to watch 🗳️ pic.twitter.com/eHuwAwISOU
Additional engagement opportunities also allow the community to interact with the live chat on YouTube. Voices for the favorite moment of the game on various FIFA social media channels will further simulate the live gaming experience, while documentaries and interviews with famous soccer players and coaches will further deepen the content inventory.
All fans have to do is access content through FIFA.com and/or the FIFA YouTube channel. All details of the inventory are made available daily on the FIFA Twitter account and the social media channels of the competition – @FIFAWorldCup and @FIFAWWC – are supported.
Missing football? We have something you may be interested in … 👀
— FIFA Women's World Cup (@FIFAWWC) March 19, 2020
Introducing #WorldCupAtHome 🏆
For the next 6⃣ weeks, we’ll bring you some iconic @FIFAWWC and @FIFAWorldCup games 🎉
The games we show will be decided by YOU 🗳️ pic.twitter.com/BP6y20yclF
The opening votes include the opportunity for fans to vote for three games of the 2014 FIFA World Cup, namely the match between Spain and the Netherlands in the group stage where Brazil will play against Colombia in the quarterfinals or between Germany and Argentina in the final. The fans then have the opportunity to choose a match from the 2019 FIFA Women’s World Cup, in which either France will play the United States in the quarter-finals or the semi-final between England and the United States.
